Increase direct bookings. Keep more of every stay.
A clearer booking website, connected booking engine and guest follow-up strategy to grow direct demand and reduce reliance on OTA commission.
Audit my property ↗
Why direct bookings are worth fighting for.
Every OTA reservation carries a distribution cost. A direct booking gives you more control over margin, the guest experience and the relationship after checkout.
Even a modest shift toward direct can strengthen the economics of a property. We build the journey that makes that shift possible without pretending OTAs no longer have an important role.
How we grow your direct bookings
Hotel Booking Website
Fast, mobile-first website with integrated booking engine. Your brand, your domain, your guest data.
Booking Engine Integration
Seamless browsing-to-payment flow. Connected to channel manager for real-time accuracy.
Google Hotel Ads & Metasearch
Review eligibility, connectivity and the cost of presenting direct rates alongside OTAs. Paid activity is scoped separately and measured against booking value.
Guest Retention
Thoughtful post-stay follow-ups and reasons to return, sent with the appropriate permissions and a clear route to book directly.
Find where direct guests drop away.
We start with the journey a guest actually takes: finding the property, choosing a room, checking dates and completing a reservation. We look for missing information, unexpected costs and awkward handoffs between the website and booking engine.
Make the offer clear
Explain room differences, total price, cancellation terms and any genuine direct-booking benefit before guests reach checkout.
Check the connections
Review the booking engine, channel manager and mobile journey. Agree any integration or supplier changes before implementing them.
Build repeat demand
Give past guests a relevant reason to return. Use appropriate marketing permissions, useful timing and a direct booking link.
Track the outcome
Measure booking-engine visits, completed bookings where supported, channel share and net revenue after acquisition costs. Keep enquiries separate from reservations.
What to bring to the audit
Your website and booking-engine links, the systems you use, your main booking channels and any known friction guests report. Existing channel and revenue reports help us establish a baseline without guessing at the opportunity.
A simple margin example
Illustration only: a £200 booking with an assumed 15% OTA commission leaves £170 before other costs. The same booking taken directly avoids that £30 commission, but payment processing, booking-engine fees, advertising and discounts still need to be deducted. We compare the net contribution, not just the direct-booking percentage.
Questions about growing direct bookings.
Should we stop using OTAs?
No. They can introduce guests who would not otherwise discover you. The aim is a healthier distribution mix, with a clear direct route for guests who already know your property.
Can you work with our existing booking engine?
We review its integrations, mobile checkout and reporting first. Keeping a suitable system can be more useful than replacing it. Any limitations and supplier costs belong in the proposal.
Do direct bookings have zero cost?
They avoid the OTA commission on that reservation, but they still have distribution and marketing costs. We account for those when assessing whether a change improves margin.
What can we improve first?
Test a mobile booking from a room page, check whether the price and terms stay clear, and make sure guests can return to availability without starting again. Our direct-booking guide gives you a practical starting checklist.