The Journal
Field notes for independent properties.
Practical thinking on bookings, revenue, and getting found — written for owners of boutique hotels, B&Bs and holiday lets.
Commission & Revenue
What independent hotels actually lose to OTA commission — and how to find your real rate
Ask most owners what they pay the booking platforms and you’ll get one number. It almost never is the real one — and the gap is where a surprising amount of profit quietly leaves the building.
AI Search
Is your hotel in the answer? How travellers now book through ChatGPT, Claude and Gemini
When a traveller asks an AI assistant where to stay in your town, does it mention you? For a growing share of guests that’s now the first step of the journey — and where many properties quietly disappear.
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